Hazar Hafiz

Hazar Hafiz is a strategic marketer with over 18 years’ experience working in various marketing roles across different industries.

She joined Saudi low-cost airline flyadeal in March 2022 as Senior Marketing Manager after building her marketing credentials in the Kingdom’s healthcare, real estate and retail sectors.

Her 10-year spell in the FMCG segment with GoodyCo, a Saudi-based multinational food company, saw her work across many marketing disciplines including brand, digital and website development.

At flyadeal, she has been responsible for some of the airline’s most impactful initiatives. These include product marketing campaigns; developing, implementing and introducing flyadeal’s highly successful multi-bundle fares programme; and spearheading the promotion of flyadeal’s historic partnership with AlFursan, the rewards programme of sister airline Saudia.

A year after joining, Hazar served as the company’s deputy marketing lead, in charge of brand development and building strategic partnerships at a time when flyadeal was on a trajectory as the fastest growing airline in the Middle East.

In Summer 2025, she was officially promoted to Head of Marketing with additional responsibility for Customer Experience overseeing brand marketing, social media, and the end-to-end passenger journey enhancing every consumer touchpoint.

Hazar is a marketing graduate from King Abdulaziz University in her home city of Jeddah.

Launched in 2017, flyadeal has matured rapidly into the Middle East’s fastest growing airline operating a modern fleet of more than 40 Airbus A320 family aircraft to over 30 destinations across Saudi Arabia, in the Middle East, Europe, North Africa and South Asia. The carrier is set to triple in size by 2030 in line with the Kingdom’s vision to develop a dynamic and competitive national aviation ecosystem.